As you are choosing promotional products to customize with your logo, it is imperative to be informed and up-to-date with all of the imprinting techniques available in the industry. If you have been shopping for apparel or bags, perhaps you have encountered the term “DTG”. If you are wondering what this means, and what this imprint method can do for your brand and image, you have come to the right place! In this blog we will provide you with all the basics to help you understand how it works, and will look at examples of when this method can be utilized to maximize the efficacy of your promotion.

What is it?

Direct-to-Garment or DTG printing is a process by which images are rendered digitally on the product of your choosing using a high-quality printer and special fabric-safe inks. Using this method, full color inks are jetted or sprayed onto the textile by the print head. The inks soak into the garment fibers directly and then it is sealed with heat. As the design is transferred digitally, DTG printing offers speed and high-levels of detail, unmatched by any other decoration option. Direct-to-Garment printers have become a popular decorating option as they allow you to print full color, photo-realistic artwork that would be difficult and expensive to produce with screen printing. It is ideal for intricate colorful designs with many details, and small quantity orders.

Speed to Market

Using this method, prints are completed much quicker compared with screen-printing which is key when capturing viral moments and beating your competition to the punch. Customers wanting to capitalize on timely moments in politics, sports, and pop-culture will appreciate that this method is offered.

Design

DTG inks look best on light colored cotton-based fabrics. For example, a white t-shirt will really allow your design to stand out, allowing you to create more impressions! We have many stylish shirts ideal for capitalizing on this trend and using the novelty of a viral moment to boost your brand image among the public.

Versatility

As the personalization options with DTG are almost endless, this gives you more flexibility to create unique products for different occasions. DTG branded t-shirts make great employee appreciation gifts and are effective tools to boost team morale. Choose from our selection of high quality shirts and pair it with a complimentary garment or product (such as a matching bag) for a one-of-a-kind bundle. DTG branded shirts also make great donations for charitable causes. Find a local charity, sports team or cause you are passionate about and support them while seizing the opportunity to spread the word about your business. Suitable for fundraisers and virtual events they do a superb job at bringing communities together.

Whether it’s a new twist on a traditional method, or a new decoration option as a whole, your business can benefit from staying up-to-date on what’s available in the market. At MLP our objective is to keep you informed about the latest developments in the promo industry as a way to give you more resources to create a truly unique product. For more ideas, be sure to check out our blog, or reach out to us if you have any questions.