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Writer’s Block Begone
Three Tips for Creating an Impactful Message
It’s incredibly challenging to consistently come up with fresh and engaging new marketing content: you have to strike a perfect balance between clarity and creativity, developing interest in your message while also having your branding come across loud and clear. Whether you’re developing a promotional video, designing new branded merch, or putting together a poster for an upcoming sale, it can be tough to optimize your messaging, and it’s all too common to suffer from a case of writer’s block every now and then.
For those days when you find yourself needing a little help, you can always turn to these three, tried-and-true tips for curating written content that resonates with your audience:
1. Tap into Emotion
Emotion is one of the most powerful tools in marketing. A message that makes your audience feel something is a message they’ll be more likely to remember. Moreover, they may even associate that feeling with your brand! To harness the power of emotion, think about the transformation your product or service offers and how it may make your audience feel.
Emotional messaging comes in all shapes and sizes, from giving feelings of warmth, to a good laugh or a sense of safety. One of the most common ways to harness the power of emotion is by storytelling. Sharing relatable experiences or customer success stories can be a wonderful way to demonstrate the positive impacts of your services or offerings, helping your audience to picture the benefits they may receive from your brand without directly spelling it out for them.
2. Make it Clear and Actionable
What do you want your audience members to do when they see your message? Do you want them to look up your business? Come visit your store? Start a free trial or follow you on social media? Whatever you want them to do, keep that goal in mind throughout the ad development process. People aren’t mind readers, so if you want them to do something specific after seeing your marketing content, you need to make sure that your call to action is crystal clear.
3. Know your Audience Inside and Out
We know, we know…we say this all the time. But it’s just so darn important to know who you’re marketing to! Taking the time to get to know your audience helps you create targeted messaging that won’t miss the mark. Understanding your potential customers’ demographics, lifestyles, and pain points will help you to relate to them, making your brand shine bright as a trusted business that really gets them.
Creating an impactful marketing message doesn’t have to be an uphill battle – with these simple tips in the back of your mind, you’ll be well-equipped to break through writer’s block and develop a message that drives results.
Looking for more marketing tips like these? All of our best tips and tricks can be found on the Marketing Strategies tab of our blog. Stay tuned, because we’re putting out new and helpful content every week!
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