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Creative Ways to Think About Promo
Fun and Unexpected Uses of Branded Products
When it comes to cost effective marketing strategies, promotional products provide plenty of creative opportunities for you to showcase and grow your brand. The great thing about branded products is that many of them are versatile and can be used in a number of fun and unexpected ways. These alternative uses help increase the advertising potential of the item due to their ability to create impressions in different situations and settings. Below are some ideas to help you get the most out of your products and make your next campaign a success!
Mugs
Who would have thought that not all uses of drinkware involve drinking? Personalized mugs can interchangeably be used as an office supply holder to help your recipients organize their desks! Perhaps you’ve used a mug in the past to keep writing instruments, rulers, scissors, etc as this is a very common alternative use to drinkware which also keeps your logo visible as they study or work through the day. This makes a great multi-purpose gift because if they’re not using it for coffee they can certainly use it as a desk organizer. Alternatively mugs may be converted into flower pots which allows your logo to become part of the décor.
Tote Bags
There are many occasions and events where branded bags can be incorporated into your promotional campaign. For example during Halloween you may send out tote bags to be used as trick or treat bags for recipients with children, or you may use a customized wine bag as a gift bag for special celebrations. Bags are highly functional items that will remain useful far beyond the original promotion as they can be used to carry groceries, books, or to pack a lunch.
Coasters
Coastersare another example of a budget friendly product that can be creatively used to promote your brand. Aside from their ability to protect furniture they can also be used as event tickets at virtually any venue for a product launch, tradeshow or conference. As a way to reward attendees, you can include a special offer with a promo code that only they can take advantage of. This encourages recipients to keep the product and gives them an opportunity to interact with your brand after the event has concluded.
Giving out products that can be repurposed and used in a number of different ways creates more opportunities for your logo to be seen, which increases the exposure your brand receives at no added cost to you. If the branded item has multiple purposes this raises the likelihood of it being used, and thus helps increase the amount of impressions generated. When creating your next campaign think about how you can maximize the efficacy of your message by incorporating versatile products that can be used in more ways than one!
promo products made easy.