In the past, we’ve highlighted some reasons why investing in promotional material is beneficial for your business. However, more than simply providing your team members and prospective clients with branded products, the timing is also important. Giving out trending products at the beginning of the year is a great way to revamp your promotional marketing campaign and differentiate yourself from the competition. Check out some of the top trends we expect to see in 2022 and take advantage of the opportunities offered by promo products to grow your brand!

Kitting

This trend took off in 2021 and is showing no signs of slowing down! Gift bundles are a great way to build brand awareness through a unique selection of personalized products that keep your logo visible in different situations. Whether you are choosing to keep the work from home model or moving to a hybrid arrangement, 2022 will be a great time to send a “work from anywhere” kit to all your employees. Consider including items that can make their day-to-day easier such as organizers and pens or products they can use to de-stress regardless of where they are working such as a Ball Stress Reliever.

Hybrid Event Giveaways

After experimenting with virtual events, the convenience of being able to reach customers online is something that many businesses will be looking to capitalize on this upcoming year. Although many events are starting to ramp up in-person attendance, promotional products continue to provide a way to remain connected to your audience. Personalize items that can be used once the original event has concluded like water bottles, notebooks, and tech products. These work for both virtual events to build up excitement, and likewise for in-person events to encourage online engagement afterwards.

Sustainability

The last trend to look out for in 2022 is one that has really started to permeate every sphere of public consciousness. More than ever brands are looking to demonstrate their values as a way to differentiate themselves from the competition. Consumers are also more receptive to companies that make an effort to be more socially responsible, and thus are more likely to do business with them in the future. According to a study performed by ASI, 46% of recipients have a more favorable opinion of the advertiser if the promo product they received is eco-friendly. From tote bags to products made from recycled and natural materials, going green allows you to establish a positive image among the public.

Promotional products remain powerful tools to use which continue to serve as physical reminders, even in the age of digital consumerism. As you build your marketing campaigns for 2022 keep in mind the product trends noted above. By sending out new products in the new year it tells your audience that you are in touch with their tastes and preferences, which distinguishes your brand and helps you build stronger relationships.