It is almost a new year which means that your marketing campaign is ready for a change! As your customers, clients, and team members look forward to the promising start of 2022, think about providing them branded products that will help you stand out and engage with them. While many of the items that were hot in 2021 will remain popular choices to customize, others will inevitably lose some of their relevance due to changing customer preferences and emerging new fads. Take a look below at some of the things you should consider leaving behind in order to make the most out of your promotions in the new year.

A Return To Dressing Up

The optimism brought forth by the start of a new chapter will reignite the hope that all things will return to normalcy in 2022. We expect that people will be increasingly eager to dress up, whether it’s for work or safe socializing. As many workplaces have started to call their employees back into the office this will likely, in turn, signify a decline in demand for less formal apparel. While athleisure is part of a larger trend in retail, within the promotional products market we expect a shift from sweatpants and loungewear to work shirts and jackets that can be dressed up.

The Rise of Premium Promo

The economic downturn that severely threatened many businesses' ability to stay afloat forced them to look for cost-effective methods to advertise their brands. Many event planners and business owners turned to budget-friendly promo products as a way to remain connected with their audiences. Some had to become resourceful and find ways to repurpose unused marketing material. All that resilience will be rewarded next year as the economy continues on its path to recovery, allowing businesses to spend more on their marketing efforts. As a result, we expect smaller inexpensive items to take a backseat to premium tech products and durable lifestyle items.

Bright Creative Designs

Lastly, when it comes to color schemes and personalization options we expect to move away from single color imprints and see an uptick of bright multi-color complex designs. Screen printing is often the most cost-effective decoration option and is ideal for mass giveaways, freebies, and mailer promotions. As trade shows, conventions, and team-building events look to make a comeback next year, consider outfitting staff in DTG printed apparel which will help bring attention to your booth through attractive, photo-like renditions of your custom design on your favorite garments. Try customizing bags with colorful graphics as a way to really catch the attention of the public from all angles!

As you get set to welcome the new year, keep in mind the following product trends which can score you some valuable brand recognition during your next promotion. These are only suggestions to help you spark the flame of creativity, but ultimately the products you personalize should align with your objectives and branding guidelines. The idea is to try something new that will set you apart from the competition while using the excitement of a new year to break through to new demographics.