In today’s digital world, social media marketing has become an indispensable tool for businesses of all sizes to reach and engage with their target audiences. However, social media users are bombarded with advertisements every minute they are online, and it can be a challenge to break through the noise. By integrating branded products into their social media marketing strategies, organizations can create a powerful synergy that will help their brand to stand out and reach their audiences in a meaningful way. Read on to learn how you can leverage social media and promotional products to boost your business!

1. Feature your promo products on social media

Social media platforms can be used by businesses to showcase not only their wares and services but their branded products too! By sharing content featuring logoed items being used or worn by their team, by their customers, or in partnership with influencers, businesses can extend their reach and generate interest not only in their services but also in their promotional products. It’s worthwhile to note that businesses don’t even have to create all of their content themselves. Sometimes interacting with and re-posting organic, user-generated content featuring your products can be even more effective than creating your own! If you can use social media to get people excited about wearing or using your promotional swag, you’ll be able to increase your business’ reach, both online and offline.

2. Create memorable customer experiences

Another way you can combine branded products and social media is to run contests, giveaways, or interactive online campaigns where your customers can win some swag! These kinds of giveaways are great for increasing user engagement, and they create a memorable and positive experience for your followers. What’s more, these initiatives can help drum up some user-generated content which can boost the authenticity and credibility of your brand. After all, people feel more comfortable buying from a business they’re not familiar with when they have seen that the business is known and liked by other people.

3. Connect off-screen

Even if they’re not directly connected, doubling up on your marketing channels is never a bad idea. In addition to staying active on social media, consider giving away some branded items at your next event or packed in with your customers’ online orders. What makes promotional products such an effective tool is that they have the ability to reach customers where other forms of media can’t. When someone likes a promotional product, they will bring it into their home or their workplace, and they will use it regularly which creates a genuine connection with the customer that just can’t be achieved through a television or social media ad. So as important as it is to have that strong social media presence, pairing a strong onscreen presence with an equally strong off-screen presence is the key to setting yourself apart from the competition.

Social media and promotional products are the ultimate dream team, and these are just a few of the countless ways that you can harness their combined power to generate remarkable growth for your business. Harness the power of this incredible marketing match by creating and promoting your own custom-branded items!