Product bundling refers to the combination of two or more personalized products for the purpose of promoting a business or event. As there is a wide variety of promotional products that are used in different settings, this creates an opportunity for your brand to be everywhere. Amongst the many benefits of putting your imprint on different types of products is that it will increase the opportunity for exposure, creating more channels to access new potential clients and referral sources. In this blog we explore some creativeways you can maximize the reach of your brand by using customized bundles.

Welcome New Hires

Welcome bundles or gift packages for new team members have become increasingly popular in many workplaces as employers feel that they are an easy way to acclimate a new employee to a new environment. Promotional products play a crucial role in how others perceive your company, for this reason you should consider investing in personalized items with higher perceived value for your new hires. Create a bundle that includes: trendy apparel, retail inspired drinkware and quality laptop bags which give you the opportunity to present your best side, and begin building rapport with employees through premium promo products. It will also be beneficial to your brand when team members wear their branded swag in public as they commute to work or exercise outdoors.

Themed Campaigns

Bundles are also very effective for the purpose of further advancing the scope of a message or cause. For example, choose products in shades of colors that reflect the objective of the campaign. Environmentally friendly initiatives can raise awareness by creating a bundle with products made in natural, earthy tones that allude to eco-friendly sustainability. Bamboo products are great for this as they are laser engraved, a more sustainable imprint method which also aligns with the issue at hand. Awareness campaigns for breast cancer, can create a custom bundle using pink products, while blue has been used to represent the bullying prevention movement.

Corporate Gifts

Personalized gift sets are also suitable for a number of corporate events including company milestones, employee anniversaries and thank you gifts for partners and clients. Include a variety of items from different categories to ensure that there is something for everyone to enjoy in your bundle. Mix and match smaller items that individuals can carry around with them such as: pens, keychains, and notebooks with tech products and accessories that will be used at home. With work from home arrangements on the rise, it could be beneficial to pair traditional products with items that enhance our virtual experiences.

These are only some of the ways you can use custom bundles to increase brand awareness. Ideally, the products you choose should make sense for your campaign or industry in order to maximize their effectiveness. If you need help selectingproducts, contact us and we can help you create a unique bundle that fits your budget.