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Stock the Home Office!
Product ideas to promote your brand and stay engaged
It appears that the working from home arrangements that significantly increased in 2020 as a result of the world pandemic are here to stay for 2021. Data suggests that we are expected to see “25-30% of the US workforce working at home on a multiple days a week basis by the end of 2021” (Global Workplace Analytics, 2020). As this trend continues to grow, this creates an opportunity for businesses to promote their brand by providing personalized supplies that clients and employees can use in their home office. These products can help team members stay engaged and can provide a way for you to stay connected with your clients in the new year.
In terms of products that recipients will find useful around the home office, look no further than promotional calendars. A great tool for organization, our branded wall calendars are also aesthetically pleasing due to their award winning imagery which compliments any room. Whether they are used to record important events, or as decor, in both instances your logo will be proudly displayed. The great thing about them is that they come in all shapes and sizes, so, if wall calendars are not your thing, we have a desk version and even magnet calendars to suit your preferences.
Another hot ticket item for 2021 will be writing instruments as businesses turn to inexpensive ways to promote their brand without breaking the bank. Staples of the industry, which have recently taken a back seat to branded PPE, will likely make a comeback as the economy recovers in the spring. Pens with stylus tips that can be used on touchscreens such as phones and tablets offer even more opportunities for your logo to be seen as their usefulness increases across a multitude of surfaces.
If you are looking for products that can help recipients stay on task while working from home, it could be beneficial to send them branded sticky notes. These are not industry specific and can be used by virtually anyone. They can be used to bookmark pages, highlight information and color code files by subject or department. Other products that will be well received by those working from home include water bottles and mugs, which can reduce the need to wander away from the desk.
This year has brought forth many changes, one of the most significant is the increase of flexibility when it comes to working from home arrangements. Employers and managers are seeing the benefits associated with this relatively new concept, which is likely to open the door to more permanent WFH opportunities in the future. Take this into consideration when building out your marketing campaigns for 2021, as it gives you an inside scoop in regards to the products that will be in demand. Adding your logo to highly utilized office supplies is a great way to remain relevant while simultaneously providing recipients more tools to increase productivity.
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