This year, industries and individuals have finally had the opportunity to return to in-person events. After a long and lonesome two years, it’s no surprise that North Americans are excited to get off their computer screens and back out in the world. But just how excited are we?

Data from a few recent studies suggest that the market for in-person events has not only returned to pre-pandemic levels but had actually skyrocketed past them. Eventbrite, a popular site used for event management and ticket sales, has found that in 2022, consumers are purchasing tickets to events at a higher rate than ever before. Not to mention, 4 of IBISWorld’s 5 fastest growing industries in America belong to the travel and event sectors. With the masses enthusiastically flocking to concerts, movie theaters, festivals, and more, there is a golden opportunity to take advantage of the buzz surrounding live events.

When your business hosts, sponsors, or participates in its next event, remember that your attendees are probably thrilled to be there! Some of them may even be experiencing their first post-pandemic in-person event. Why not meet their enthusiasm with a custom-printed souvenir that they can hold onto long after the event has come to an end? This will enhance their event experience and ensure your business is a memorable part of their day.

For affordable and effective event giveaways, consider these options.

1) A Custom Printed T-Shirt

People love collecting t-shirts from the places and events that they have been to. As one of the most popular promotional apparel items, many of us end up with a sentimental collection of t-shirts that remind us of our past adventures and experiences. T-shirts are affordable, classic promotional products that provide a large canvas to decorate with your unique artwork and message. When people wear their souvenir shirts, they will be reminded of the fun they had at your event, and they will also become walking advertisements for your brand!

2) A Practical Tote Bag

Trends show heightened environmental awareness among consumers, making reusable and eco-friendly products a hot commodity. Try offering a custom-printed tote bag as a memento of your event. Include informational pamphlets, pens, notebooks, or lanyards to increase your reach and provide more information about your brand. After the event, your guests will be happy to re-use their bags to pack their lunches, carry their groceries, and more!

3) A Reusable Drinking Cup

If your event involves food and drinks, consider serving beverages in reusable souvenir cups! This is a unique and inexpensive way to commemorate your event and raise awareness for your brand, while also steering clear of single-use plastics. After your event is over, attendees will be able to remember your event every time they use the cup.