2024 promo saw a ton of trends - some were fleeting, and others are expected to stay the course. But as we close our 2024 chapter and move into 2025, what can we expect to see? Here are our best predictions for promotional product trends in the coming year:

1. Outdoor Accessories

The popularity of outdoor items jumped in 2024, and we think it’ll keep climbing in 2025.

It’s no secret that active living has become a priority for many North Americans in recent years, and as a large and continuously growing consumer segment, it’s worth noting that Gen Z consumers have been hugely involved with this trend. From reduced alcohol consumption to a strong interest in anti-aging habits, this young generation is especially focused on living a healthy lifestyle – and outdoor activities are a huge part of that picture. Whether it’s outdoor games, sports equipment, or even umbrellas, items that can help your audience enjoy the great outdoors are bound to be a hit in the coming year.

2. Retail brands and high-quality dupes

In 2024, retail-branded promotional products were a popular choice among businesses. These products are already widely recognized and trusted by consumers, and they help convey a sense of value to your business audience.

While we expect this trend to continue into 2025, we’re also expecting a rise in the popularity of high-quality ‘dupes’ – i.e., budget-friendly products that are similar in quality and appearance to their high-end counterparts. The concept of a ‘dupe’ has become popular on social media, and as many North American consumers are feeling the financial squeeze, the idea is gaining traction. The bottom line? In 2025, consumers will appreciate a budget-friendly product that doesn’t compromise on quality.

3. Influencer partnerships

Influencer partnerships will continue to be a main channel for brands to market their products – including their merch! While consumer trust in mainstream media continues to dwindle, more companies are partnering with social media influencers to harness their platforms. At the same time, a wider age demographic is tuning in: influencer audiences are getting older, creating opportunities for a wider variety of brands to reach target audiences of all ages.

Meanwhile, influencers are prioritizing their own credibility by becoming highly selective about the brands they choose to partner with. The result is a rapidly evolving but still highly impactful platform that’s expected to continue playing a major role in marketing for businesses big and small in the coming year.

4. Experience-based products

In 2025, consumers are going to be focused on experiences, especially those that they can share with others. Promotional items that encourage or complement interpersonal activities are expected to be in high demand, whether it’s a branded game for a work retreat, a matching t-shirt from a highly anticipated event, or a tech-based entertainment product.

So there you have it, our top predictions for promo in 2025!

No matter what trend we see in the new year, we are so excited to work with you to make your promo dreams come true.

Happy New Year!