In the past we have written about the importance of strategically themed promotions and explored the idea of rotating through products based on seasonalpreferences. While there are a lot of advantages associated with continuously revamping your marketing material, the same can be said for promotional products with great staying power. This means that while some products are often quickly replaced, others are kept for a long time and can be used throughout the entire year, some even lasting longer than 12 months! Below are some examples of branded gifts that are useful no matter what the season is so recipients can get the most use of them, while you get the best bang for your buck!

Calendars

The first product on our list provides 13 months’ worth of advertising and virtually every industry can make use of them. Of course we are referring to our award winning wall calendars, which feature stunning imagery and serve as a great organizational tool. The wide variety of themes, and high quality paper stock the calendars are printed on, make this a great investment for any company wanting to promote their services for a low cost. Calendars work particularly well when distributed at the end of the year so clients can already have the new calendar as January comes around, but they are also good tools to use in meetings and office environments throughout the entire year as they are useful for keeping teams organized!

Drinkware

Another popular product that can be gifted and used year round is drinkware. We have a number of options including and ones that are better suited for travel, and others that do a good job at retaining desired temperatures. There is a drinkware option for just about every scenario making them very flexible and versatile products. They can be used to promote healthy lifestyles and are a great option for environmentally friendly initiatives. When used as giveaways, promotional bottles are kept for an average of 12 months (ASI, 2019) making them a great investment.

Office Products

This category of products includes a number of options that are highly regarded by recipients as they can help them enhance their work environments. With a growing number of companies adopting new work from home arrangements this creates an opportunity to provide much needed office accessories to all your staff and clients. As many individuals will be working remotely for the foreseeable future, by gifting branded accessories such as notebooks, portfolios & sticky Notes you will ensure your logo remains on their desk, and on top of their minds. Other alternatives include branded tech accessories such as laptop bags, mouse pads and speakers. Due to the current situation we believe these products represent a good opportunity to keep your brand relevant for the remainder of the year.

These are only some ideas of products with immense staying power. ASI estimates that “more than half (51%) of millennials who own promo products have kept them for 5 years or more” (2020). This figure indicates that promotional products in general are a good investment when it comes to growing your brand. As companies experiment with new ways to stay connected with their audiences in this ever-changing world, we can expect the role of personalized gear to grow in importance.