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Dancing in the Rain- All about Umbrellas
Learn why they are Great Tools for Marketing.
They say April showers bring May flowers, but they also bring the perfect opportunity to promote and grow your brand with custom branded umbrellas. When it comes to useful products with great advertising potential and staying power, few are as effective as promotional umbrellas at earning your brand valuable impressions. In this blog we will take a look at some of the qualities that make umbrellas a good option for promoting your brand and why you should consider including them in your next campaign!
Longevity & Size
According to a study conducted by ASI, when asked how long a recipient keeps a promotional item, the average was around 8 months, with some items such as umbrellas being kept a year or more. This suggests that custom umbrellas are sure to be used time and time again, allowing you to build rapport with customers over a long period of time. Umbrellas like our 43" Arc Telescopic Folding Umbrella have high perceived value, and even have transfer value as they are often passed on from one user to another, extending the lifetime of the product and maximizing their advertising potential. Another advantage of choosing umbrellas is their sheer size, which serves as a large platform to display your logo. Rain or shine, you can’t go wrong with the amount of real estate to share your brand!
Versatile
Another great quality is their flexibility to be used for different promotional objectives. Portablebranded umbrellas work great as prizes for contests, and can be made part of a bundle for fundraisers and charity golf tournaments. Suitable for almost any outdoor event, they can be retailed and used as rewards for employee appreciation days. For example, creatively recognize the “Best Rainy Day Save” with custom umbrellas to highlight a team member’s quick thinking and problem solving skills. The possibilities to create a unique promotion are wide open when you choose branded umbrellas!
Exposure
Springtime is the perfect time to revamp your marketing material. As you start thinking about BBQs, poolside parties, and company picnics, you should also think about customizing promotional products that highlight your brand as recipients take part in these activities. Golf is a popular pastime that many of us can’t wait to indulge in as soon as the weather warms up. Nothing quite says golf like an oversized golf umbrella with your logo! Not just for tee-off days, our 60" Arc Umbrella is equally perfect for long days at the beach in the summer. Whether it’s keeping recipients protected from the sun or the rain, umbrellas can be used in different situations, often in public which increases exposure and helps build brand awareness.
Whether you’re a business, school, or organization with a cause you can take advantage of the many benefits provided by umbrellas. For starters their size alone ensures your message can be appreciated by more people, and gets you noticed. They work in different weather conditions and situations, encouraging recipients to hold on to the product for longer while giving advertisers more flexibility to create a unique product.
promo products made easy.